???????? ???????????? ??? ??????? (?????? ??? ????????????)

??????? ?????? Criteria for optimal web design (designing for usability) by Michael L Bernard ? ????? psychology.wichita.edu

??? ?????? ????????????? ?????????? ?? ???????? ??? ?????

??????????? ?????????? ?????? ??? ????? ???????? ????? ??? ??? ????? ??????????. ??????????, ???????????? Morkes ? Nilson (1997) ????????, ??? ?? ????????????????? ???? ??????? ?????? ????? ?? ?????????, ???? ????? ???:

???? ??????? (58%)
??? ????? ????? ??????????? (47%)
??????? ? ????? ???? ??????????, ? ?? ? ????? ?????????? (27%)

??? ??????????? ??? ????. ????? ???????, ?????????? ????? ????????? ? ????, ????? ?????? ?????????? ? ????? ??? ???????? ?? ??????. ?????? ????? ??? ?????? ????????????? ??? ???????? ? ??????? ??? ??????????, ??????? ?? ??????????. ??????????????, ??????????????, ??? ???? ????? ?????? ????:

????? ???????
???????? ? ???? ???? ???????? ???? ? ?????? ?????????
???????????? ?????????? ???????? ?????
???????????? ?????-??????, ????? ??? ????????

???????????? ???????? ???????? ?? ???????????? ??????? ??????, ????? ????? ????????????? ?????????? (Bernard, 2001). ?????? ???????? ?????????????, ????, ??? ??? ??????? ????????????? ??? ??????? ?? ??? ?????, ???????, ???:

?????????? ??? ?????? ????????? ? ??????? ????? ????? ???? ????????. (??. ???. 1)
??????? ??? ?????? ????????? ? ?????? ????? ??? ? ?????? ????? ????? ???? ???????? (??. ???. 2)
?????? «?????, ?????» ????????? ? ??????? ????? ???? ? ? ?????? ??????? ????? ???? ???????? (??. ???. 3)
????? ?? ????? ???????? ? ??????? ??????? ????? ???? ???????? (??. ???. 4)
????????? ??????? ????????? ?????? ???? ???????? (??. ???. 5)

? ??????????? ???????????? (Bernard, 2002), ? ??????? ??????? ??????? ??? ????????????, ??????? ????????? ???? ?? ???? ??????? ??-????, ??????????, ???:

?????? ??????/??????????? ????????? ? ??????? ????? ???? ???????? (??. ???. 6)
??????? ?????????? ????????? ? ??????? ?????? ???? ??? ???????? (??. ???. 7)
?????? «??????» ????????? ? ??????? ?????? ???? ??? ???????? (??. ???. 8)
?????? ?? ????????????? ??????? ??????? ????????? ? ????? ??????-??????? ??????? ??? ???????? (??. ???. 9)
?????? «??? ???????/?????» ????????? ? ??????? ?????? ???? ???????? (??. ???. 10)

??????? ????? ?????????? ??????????????? ???????? ???????????? ??? ?????? ??? ????????.

???.1

???.2

???.3

???.4

???.5

???.6

???.7

???.8

???.9

???.10

???????????? ????? ?????????? ?????? ?????????? ?????? ??????, ??? ??? ?? ?????. ??? ????? ????????? ??????, ??? ??? ???????? (??? ?? ??????) ????????? ????????? ???? ? ???????????? ??????????? (???????? ?????????????), ?, ????? ???????, ?? ????? ??????????, ??????? ??????????? ??? ????????? ???? ????????? ??? ????????. ????? ????????? ??????? ???? ???????? ? ??? ???????, ?????? ?????????? ?? ??? ?????, ?????? ?????? ????????? ?????? ???????? ??????? ????????? ?? ???????????. ????? ????? ?????????????, ???????, ??-????????, ??????, ??? ?????????? ?????? ??? ?????? ??? ????? ?????? ?????????? ??????. ? ????????? ?????? ???????? ????? ???????????? ?????????? ?????? 1024?768 (???????? ?????? Spylog, ? 2005 ???? ?????????? ?????? ? ????????????? ???? ?????????: 1024x768 - 62% ; 1280x1024 - 19%; 800x600 - 12% . ?????????? Jake Design).

???????? ?????????? (2005 ?.)

??????????

??????????

1024x768

62.0704%

1280x1024

18.8323%

800x600

12.3273%

???????? ?????? ??? ????????????? ??? ??????? ??? ?????, ????? ???????? ????????? ????? ?????????, ????? ???????, 750?425 ???????? (?????????? ?????? ??? ?????? ??? ???? 700 ????????). ??????????? ?????????????, ??? ????, ????? ?????????? ?????? 1024?768. ????? ???????? ?????????????? ?????, ??? ??????? ??? ????? ?????? ?????????????? ?????? 970?620 ????????. ????????????? ???????? ????? ?? ????? ?????????? ???????? ?????? ?????????? ? ????????, ??????? ????? ? ??? ????? ?????? ?????????? ??????, ? ?? ????? ??? ????? ?????? ?????????? ????? ?? ??????????? ? ????????, ??????? ??? ??? ????? ??????? ???????????.

????? ?????, ????? ???????????? ???????????? ????????? ??? ????????, ??? ????? ?? ??????? ??????????, ?????? ??? ??? ????????? ? ???????? ?????-???????????? ? ????? ?????? ?????????? ??????? ??? ????????. (Nielsen, 1999) ??? ????????? ? ???????, ??? ?????? ???????????? ?? ??????? ?? ???????.

?????? (?????????) ??? ?????? ??????????? ???????????? ??? ??????????????? ??? ? ???????????? ?? ?????? ???? ?????? ???????????? ??? ?????. ? ????????????? Bernard ? Larsen (2001) ????????? ???????????? ????????? , ??? ??? ????? ???????????? ?????? ?????? (????? ???? ?? ????????????? ?? ???????????? ??????) ??? ???????? ?????????? ??? ?????? ? ?????????? ?????????? ?? ??? ?????, ????? ??? ? ?????? ??? ?????, ???????????? ?????? ?? ???????????? ?????????? ?????? (??? ??? ?????????, ??? ? ??? ??????? ?????????). ??? ????? ????????? ?? ??, ??? ?????? ?????? ???????? ????? ???????????????, ? ?????????????, ???????????? ?????? ?????? ???????????? ??? ????? ?? ??????. ? ????????????????? ?????, ???????? ?????????????? ???????? ???? ???????? ???????????? ??? ????? ?? ?????? ? ????????????? ?? ?????? ????.

?????? ? ??????? ??????????? ?????????????? ??? ????? ??????? ? ????????????? ? ????????????? ??????? ??? ???????? ??????????. ????????????

Baker, Bernard ? Riley (2002) ?? ????? ????????????? ???????? ??????? ?? ???????, ??????????? ?? ????? ?????????? ??? ?????? ? ??????? ???????????, ??? ????, ? ??????????????? ????????. ??? ?? ?????, ???????, ????? ??? ??????? ??? ????? ?????? ???????? ??????? ??????????, ?????????????? ?????????????? ??? ????????? ?????????, ????? ????????? ? ??????????? ?????????????? ? ????????????? ?????.

??????????? ?????? ?????? ??? ??????? ??? ???????? ????? ????????? ?? ? ?????-??????. ????????, ??? ??????????? ? Usability News, Spain ????????? ???????? ??? ???? ??????? ??????? ??? ???????: ?????-??????, ?????????? ????? ????????, ??? ??????????. ???? ??????????, ??? ??????????? ???????? ?????????:

100% ??? ?????? ? ???? ?????-???????
89% ??? ?????? ? ???????????
67% ??? ?????? ??? ??????????

??? ????????? ???????????? ???????????? ??? ?????? ???????, ??? ??????? ?????? ???? ???? ????????? ? ?????-??????, ???? ??????? ?????????? ????? ????????, ????? ?? ??????????? ???????????? ?????? ??? ?????????? ????? ???? (Spain, 1999). ? ????????? ????? ?????, Parkinson, Sisson ? Snowberry (1985) ??????????, ??? ?????? ???? ? ???????????? ????????? ?????????????? ?? 25% ???????, ??? ???? ??? ??????????.

Software Usability Research Lab
Dept of Psychology
Wichita State University
Wichita, KS 67260-0034

?????? ???????? ???????? ????????? ?????? Criteria for optimal web design (designing for usability) by Michael L Bernard ? ????? Wichita State University's Psychology Homepage

??? ????? ????????????? ?????????? ????? JAKE.RU, ? ??? ????? ??? ?????????? ????????? ??????, ??????????? ??????? Jake Design, ??????????? ?? JAKE.ru ???????????.